What we stand for

At Australian Red Cross Lifeblood, we’re here for all Australians. And although our life-giving role started more than 90 years ago with blood, today we support more people in more ways than ever before

Our purpose

Life-giving blood, plasma, transplantation and biological products for world-leading health outcomes. Through the power of humanity.

Our values

How we go about our work and treat other people is just as important as what we do. Everything we do is guided by our six core values:

  • Integrity: We act honestly and ethically at all times.
  • Safety and Quality: We make safety and quality part of everything we do.
  • Service: We focus on meeting the needs of patients, the community, customers, donors, stakeholders and colleagues.
  • Collaboration: We work together to achieve our goals.
  • Accountability: We take ownership of our actions and behaviours to ensure we achieve our goals.
  • Excellence: We strive to be the best at what we do.
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