Associate Professor and
Visiting Principal Research Fellow at the Blood Service
The University of Queensland
Associate Professor Masser’s research focuses broadly on the psychology of blood donor recruitment and retention, with a current focus on emotion in donor decision-making and barriers to plasmapheresis.
Associate Professor Masser is an elected associate scientist in the donor research group of the Biomedical Excellence in Safer Transfusion international research collaborative and she has published more than 25 papers on donor recruitment and retention in a variety of peer-reviewed journals including Annals of Behavioral Medicine, Transfusion, Transfusion Medicine Reviews and Transfusion & Apheresis Science.