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What does donating blood have to do with the number 42?

Friday 2nd Mar 2018

You may have spent some of your time here on earth contemplating the meaning of life. Is it seeing every continent? Starting a family? Nailing the perfect paella to impress your friends? These are all fantastic contenders, but at last we have the definitive answer: 42.

 

Sure, that’s nothing new, we hear you say, Douglas Adams said that 40 years ago when he wrote The Hitchhiker’s Guide to the Galaxy. But Mr Adams left you hanging; he wanted you to figure out the question. We assume 40 years is enough thinking time, so now we’d like to tell you the answer: Donated blood only lasts 42 days.

It’s a perfect coincidence; Douglas Adams wrote the answer to the great question of life, the universe and everything in 1978, and the fact that donated blood lasts 42 days fits perfectly as a life-giving correlation to his answer.

 

We recently took a survey which showed almost 90 per cent of Australians don’t know how long donated blood lasts, and revealed more than a third of you would be more likely to donate blood if you had known it had such a short shelf life.

Although there have been incredible advancements in technology, it’s still not viable to freeze all blood donations for storage, so patients all over the country rely on blood donors to donate regularly to ensure there is always enough blood.

 

In 2018, we have 462,590 blood donors, but we always need more.  A blood donation takes just a few minutes, and has the potential to save up to 3 lives.

You could be life, the universe and everything to someone. Make an appointment to donate blood.