In Australia, one blood donation is needed every 24 seconds.
You may have noticed the letters A, O and B going missing across the country. That’s because they represent the main blood types, which are in danger of going missing too.
Australia needs 100,000 new donors in the next year. If you’ve never given blood before, you can request an appointment to donate right now and help fill the gaps.
See how some of Australia's iconic brands are supporting #missingtype