2010 Frequent Donor Loyalty Program

Frequent Donor Loyalty Program closing 2012

Thank you to our Frequent Donor Loyalty Program members who donated blood regularly during 2011.

Every one of your blood donations last year saved lives and the people whose lives you saved are sincerely grateful. As a frequent donor, you have proven yourself to be a true lifesaver.

However, the Blood Service has made the decision to close the Loyalty Program.

Recent research tells us that there are still many people unaware of the growing need for blood. We will be concentrating our resources on building loyalty amongst our current donors in other ways, as well as finding more loyal donors like you. At present there are no plans to replace the program.

Although the Loyalty Program is ending, we hope that your valued commitment will not.

We encourage you to set a personal goal for donating in 2012 - the need for blood never stops.

We will continue to recognise your valuable donations and look forward to seeing you again soon.

Thank you again for your generous support, and for saving so many lives.